Rolex was mentioned a total of 26 times in Bret Ellis' novel in reference to Patrick Bateman's watch of choice, the Rolex Datejust. When it came to the film "American Psycho" (2000)
Rolex Datejust 16013] - Snowy Day Here in Canada : r/rolex
Top Watches in Movies: Classy Timepieces That Hollywood Loves - Chrono24 Magazine
Rolex Datejust for the American Psycho Patrick Bateman
Patrick Bateman's Rolex Datejust heralded the new 'executive style' | British GQ
Patrick Bateman's Rolex Datejust heralded the new 'executive style' | British GQ
WTS]Rolex Datejust ref 16233, Tapestry Dial aka American Psycho, fully serviced w/bracelet overhauled by Rolliworks- $4700 | WatchCharts
The "American Psycho" Rolex Two Tone 16013 Datejust | WatchUSeek Watch Forums
Why Rolex's problem with American Psycho goes deeper than a chainsaw-wielding maniac - Time and Tide Watches