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The Lego Group - Wikipedia
LEGO games social media campaigns – Plattion
Lego launches new #letsbuildtogether campaign - Toy World Magazine | The business magazine with a passion for toysToy World Magazine | The business magazine with a passion for toys
Lego's Social Media Marketing Approach and What We Can Learn from It - Global Marketing Professor
LEGO urges children to rebuild the future in global campaign
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Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
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Lego reveals first brand campaign in 30 years, Rebuild the World
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How Lego Builds Imaginative Content Marketing - Business 2 Community
Why is LEGO's social media strategy so outstanding? | Econsultancy
LEGO - Social Media Strategy | Socialbakers
Why parents didn't freak out when Lego unveiled its social network for kids
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
The LEGO Movie's solid social marketing strategy | Econsultancy
LEGO - Social Media Strategy | Socialbakers
How Lego uses Instagram to inspire fans of all ages | Econsultancy
Everything is Awesome: LEGO's Monster Year on Social | Socialbakers
Examining Lego's social success (and how it boosts ROI) | Econsultancy