![Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. : Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. :](https://external-preview.redd.it/mGHIhm--JilltcGcAbvfntnJ6t4M6C3zBo9kRlCjzsI.jpg?auto=webp&s=a6bccf3902aa68e200a7b724ecedcfee9a756034)
Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. :
![Lady Gaga, creative director of Polaroid unveils The New Grey Label's line at the 2011 CES. The GL10, book-sized battery powered mobile printing unit that can print pictures sent wirelessly from camera Lady Gaga, creative director of Polaroid unveils The New Grey Label's line at the 2011 CES. The GL10, book-sized battery powered mobile printing unit that can print pictures sent wirelessly from camera](https://c8.alamy.com/comp/2F06R01/lady-gaga-creative-director-of-polaroid-unveils-the-new-grey-labels-line-at-the-2011-ces-the-gl10-book-sized-battery-powered-mobile-printing-unit-that-can-print-pictures-sent-wirelessly-from-camera-phones-and-camera-sunglasses-the-gl20-sunglasses-that-also-take-pictures-and-display-the-images-on-the-lenses-the-gl30-newest-camera-from-polaroid-that-takes-and-prints-pictures-using-the-companys-zink-technology-6-january-2011-las-vegas-nv-2011-ces-photo-credit-giulio-marcocchisipa-pressladygagaces-gm0531101070346-2F06R01.jpg)
Lady Gaga, creative director of Polaroid unveils The New Grey Label's line at the 2011 CES. The GL10, book-sized battery powered mobile printing unit that can print pictures sent wirelessly from camera
![wired Editor in Chief: Scott Dadich Executive Creative Director: Billy Sorrentino Deputy Creative Director: David Moretti | Creative director wired Editor in Chief: Scott Dadich Executive Creative Director: Billy Sorrentino Deputy Creative Director: David Moretti | Creative director](https://i.pinimg.com/originals/4f/84/1c/4f841cebcfb42fbb9d7887b4a559ec64.png)